Overview
COURSE DESCRIPTION
The Graphic Design Fundamentals course is designed to provide participants with a solid foundation in the principles, techniques, and tools of graphic design. This course aims to develop skills in visual communication, layout, typography, color theory, and software proficiency essential for a career in graphic design.
Course Modules:
Module 1: Introduction to Graphic Design
- Overview of Graphic Design: History, Elements, and Principles
- Understanding the Role of Graphic Design in Various Industries
- Introduction to Design Thinking and Creativity
Module 2: Design Principles and Elements
- Understanding Design Principles: Balance, Proportion, Contrast, and Alignment
- Exploring Design Elements: Line, Shape, Color, Texture, and Space
- Applying Gestalt Principles in Design
Module 3: Typography Fundamentals
- Typography Basics: Type Classification, Anatomy, and Hierarchy
- Font Selection and Pairing Techniques
- Introduction to Kerning, Leading, and Tracking
Module 4: Color Theory and Application
- Color Fundamentals and Psychology in Design
- Color Models (RGB, CMYK, Pantone) and Color Harmony
- Practical Application of Color in Design Projects
Module 5: Layout and Composition
- Composition Techniques and Grid Systems
- Layout Design Principles for Print and Digital Media
- Creating Visual Hierarchies in Layouts
Module 6: Branding and Logo Design
- Understanding Brand Identity and Branding Guidelines
- Logo Design Principles and Process
- Developing Conceptual Logos and Brand Assets
Module 7: Image Editing and Manipulation
- Introduction to Image Editing Software (Adobe Photoshop, GIMP)
- Basic Image Editing Techniques and Tools
- Image Manipulation and Composition
Module 8: Vector Graphics and Illustration
- Introduction to Vector Graphic Software (Adobe Illustrator, Inkscape)
- Creating Vector Artwork: Shapes, Paths, and Pen Tool
- Illustration Techniques and Creating Infographics
Module 9: Layout Design for Print and Digital Media
- Print Design Concepts: Brochures, Posters, and Flyers
- Designing for Digital Media: Web Graphics, Social Media Posts, and Banners
- Preparing Files for Print and Web
Module 10: Portfolio Development and Presentation
- Creating a Professional Design Portfolio
- Presenting and Showcasing Design Work
- Tips for Self-Promotion and Freelancing in Graphic Design
COURSE OUTLINE
Module 1: Introduction to Graphic Design
- Overview of Graphic Design: History, Elements, and Principles
- Understanding the Role of Graphic Design in Various Industries
- Introduction to Design Thinking and Creativity
Module 2: Design Principles and Elements
- Understanding Design Principles: Balance, Proportion, Contrast, and Alignment
- Exploring Design Elements: Line, Shape, Color, Texture, and Space
- Applying Gestalt Principles in Design
Module 3: Typography Fundamentals
- Typography Basics: Type Classification, Anatomy, and Hierarchy
- Font Selection and Pairing Techniques
- Introduction to Kerning, Leading, and Tracking
Module 4: Color Theory and Application
- Color Fundamentals and Psychology in Design
- Color Models (RGB, CMYK, Pantone) and Color Harmony
- Practical Application of Color in Design Projects
Module 5: Layout and Composition
- Composition Techniques and Grid Systems
- Layout Design Principles for Print and Digital Media
- Creating Visual Hierarchies in Layouts
Module 6: Branding and Logo Design
- Understanding Brand Identity and Branding Guidelines
- Logo Design Principles and Process
- Developing Conceptual Logos and Brand Assets
Module 7: Image Editing and Manipulation
- Introduction to Image Editing Software (Adobe Photoshop, GIMP)
- Basic Image Editing Techniques and Tools
- Image Manipulation and Composition
Module 8: Vector Graphics and Illustration
- Introduction to Vector Graphic Software (Adobe Illustrator, Inkscape)
- Creating Vector Artwork: Shapes, Paths, and Pen Tool
- Illustration Techniques and Creating Infographics
Module 9: Layout Design for Print and Digital Media
- Print Design Concepts: Brochures, Posters, and Flyers
- Designing for Digital Media: Web Graphics, Social Media Posts, and Banners
- Preparing Files for Print and Web
Module 10: Portfolio Development and Presentation
- Creating a Professional Design Portfolio
- Presenting and Showcasing Design Work
- Tips for Self-Promotion and Freelancing in Graphic Design
LEARNING OUTCOMES
1. Understanding of Design Principles:
- Demonstrate an understanding of fundamental design principles such as balance, contrast, alignment, proximity, and hierarchy in visual communication.
- Apply design principles effectively to create visually appealing and functional designs.
2. Proficiency in Design Software:
- Proficiently use industry-standard design software such as Adobe Photoshop, Illustrator, and InDesign.
- Apply software tools and techniques to execute design projects effectively.
3. Typography and Layout Skills:
- Apply typography principles to create visually engaging and legible designs, considering typefaces, hierarchy, and layout.
- Develop layout skills for both print and digital media, demonstrating an understanding of visual hierarchy, grids, and composition.
4. Color Theory and Application:
- Apply color theory principles to create harmonious and effective color schemes in design projects.
- Utilize color effectively to evoke emotions, create focal points, and enhance visual communication.
5. Image Editing and Manipulation:
- Demonstrate proficiency in image editing software to manipulate and enhance images for design purposes.
- Apply image editing techniques to create impactful visuals.
6. Vector Graphics and Illustration:
- Create vector graphics and illustrations using tools like Adobe Illustrator, Inkscape, etc., showcasing proficiency in creating scalable and high-quality artwork.
- Develop skills in creating logos, icons, and illustrations.
7. Designing for Print and Digital Media:
- Design and prepare layouts for various print materials such as brochures, posters, and flyers.
- Create digital designs for web graphics, social media posts, and online banners, adhering to design best practices for different mediums.
8. Branding and Logo Design:
- Understand the principles of branding and develop skills to design logos and brand identities.
- Apply branding guidelines to maintain consistency across design projects.
9. Portfolio Development:
- Create a professional design portfolio showcasing a range of design projects, demonstrating creativity, skills, and versatility.
- Present and articulate design concepts effectively in a portfolio presentation.
10. Professionalism and Self-Promotion:
- Develop professional ethics and practices in graphic design.
- Understand self-promotion strategies and avenues for freelancing or employment opportunities in the field.
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