Overview
COURSE DESCRIPTION
The Certified Digital Media Marketing (CDMM) Expert Course is an advanced program designed to provide in-depth knowledge and practical skills required to excel in the rapidly evolving field of digital media marketing. This course covers various facets of digital marketing, including strategies, tools, platforms, analytics, and emerging trends.
Course Modules:
Module 1: Introduction to Digital Media Marketing
- Overview of Digital Marketing Landscape and Evolution
- Understanding Digital Media Platforms and Channels
- Trends and Emerging Technologies in Digital Marketing
Module 2: Digital Marketing Strategy and Planning
- Strategic Planning in Digital Marketing
- Market Research and Analysis
- Setting Goals, KPIs, and ROI Measurement
Module 3: Content Marketing and Strategy
- Content Marketing Fundamentals
- Creating Compelling and Engaging Content
- Content Strategy, Distribution, and Optimization
Module 4: Search Engine Optimization (SEO)
- SEO Fundamentals and Best Practices
- On-Page and Off-Page Optimization Techniques
- SEO Tools and Analytics
Module 5: Pay-Per-Click (PPC) Advertising
- PPC Advertising Basics: Google Ads, Bing Ads, Social Media Ads
- Campaign Setup, Keyword Research, and Ad Copywriting
- Bid Management and Performance Tracking
Module 6: Social Media Marketing (SMM)
- Social Media Strategy and Branding
- Leveraging Major Social Media Platforms for Marketing
- Community Building, Engagement, and Analytics
Module 7: Email Marketing and Automation
- Building Effective Email Marketing Campaigns
- Automation Tools and Techniques
- List Building, Segmentation, and Performance Metrics
Module 8: Mobile Marketing and App Promotion
- Mobile Marketing Fundamentals
- App Promotion Strategies and Mobile Advertising
- Mobile Analytics and Optimization
Module 9: Video Marketing and YouTube Advertising
- Video Marketing Strategies
- YouTube Advertising: Campaign Creation and Optimization
- Video Content Creation and Optimization
Module 10: Analytics and Performance Measurement
- Introduction to Web Analytics: Google Analytics, Other Tools
- Performance Metrics and Reporting
- Data Analysis and Decision Making in Digital Marketing
Module 11: Conversion Rate Optimization (CRO)
- Understanding Conversion Optimization
- A/B Testing, User Experience (UX), and Landing Page Optimization
- Improving Conversions and Sales Funnels
Module 12: Emerging Trends in Digital Media Marketing
- Artificial Intelligence (AI) in Marketing
- Voice Search Optimization and AI Chatbots
- AR/VR Marketing and Future Trends
COURSE OUTLINE
Module 1: Introduction to Digital Marketing
- Evolution of Digital Marketing
- Importance and Benefits of Digital Marketing
- Trends and Emerging Technologies
Module 2: Digital Marketing Strategy
- Understanding Business Objectives and Goals
- Creating an Effective Digital Marketing Strategy
- SWOT Analysis and Market Research
Module 3: Website Planning and Development
- Essentials of Website Structure and Design
- User Experience (UX) and User Interface (UI) Principles
- Introduction to Content Management Systems (CMS)
Module 4: Search Engine Optimization (SEO)
- SEO Fundamentals and Best Practices
- On-Page and Off-Page SEO Techniques
- Keyword Research and Analysis
Module 5: Pay-Per-Click (PPC) Advertising
- Introduction to PPC Advertising Platforms (Google Ads, Bing Ads)
- Campaign Setup, Ad Creation, and Bid Management
- Conversion Tracking and Performance Measurement
Module 6: Social Media Marketing (SMM)
- Social Media Landscape and Platforms Overview
- Creating Engaging Social Media Content
- Community Building, Engagement, and Analytics
Module 7: Email Marketing
- Building Email Marketing Campaigns
- Automation, Segmentation, and Personalization
- Email Marketing Analytics and Performance Measurement
Module 8: Content Marketing
- Content Strategy and Creation
- Distribution Channels and Content Optimization
- Content Marketing Metrics and ROI
Module 9: Mobile Marketing
- Mobile Marketing Fundamentals and Strategies
- App Promotion and Mobile Advertising
- Mobile Analytics and Optimization
Module 10: Video Marketing
- Video Content Creation and Optimization
- Video Marketing Strategies for Different Platforms
- YouTube Advertising and Video Analytics
Module 11: Analytics and Performance Measurement
- Introduction to Web Analytics (Google Analytics)
- Data Analysis and Interpretation
- Reporting and KPIs in Digital Marketing
Module 12: Digital Marketing Ethics and Trends
- Ethical Considerations in Digital Marketing
- Emerging Trends in Digital Marketing (AI, Voice Search, etc.)
- Future of Digital Marketing
LEARNING OUTCOMES
Upon completion, participants will be prepared for roles such as Digital Marketing Specialist, Social Media Manager, SEO/PPC Analyst, Content Marketer, Email Marketing Specialist, or Digital Marketing Coordinator. This course provides a solid foundation in digital marketing strategies and techniques for entry-level positions in the industry.
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